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Does everything feel harder than it should because you’re not sure what deserves the spotlight in your message anymore?
CORE MESSAGING & CONVERSION PAGES FOR GROWING BUSINESSES
You’re saying a lot, but it doesn’t feel specific to your business or your best customers.
So pages don’t convert the way they could, marketing decisions get second-guessed, and good-fit clients quietly pass you by.
This usually happens during growth phases, launches, or moments when the business has evolved but the message hasn’t. You’re saying a lot, but it’s not clear what actually matters most for your customers right now. Pages start to over-explain, buyers slow down, and internal conversations circle because no one’s quite sure what should lead.
That’s why messaging has to come first.
Not as a brand exercise but as a set of clear decisions: what to focus on, what to cut, and how to talk about the business in a way that reflects how it actually works and how your customers actually decide.
Messaging is the foundation for everything else.
When the message—and its hierarchy—are clear, the business has clarity it can trust. Sales knows what to lead with. Marketing decisions get easier to stand behind. And the message becomes something you can actually use across teams, not just admire on a page.
When core messaging isn’t dialed in for your business as it is today, it shows up fast—in your copy, your conversions, and your confidence.
Clear messaging reduces friction and gives the business a clear way forward.
Good messaging isn’t generic. It’s built around your buyers, your sales cycle, and the real questions people bring into a decision. It comes from listening closely, understanding how confidence gets built, and using persuasion intentionally—not pulling from templates or tactics that worked for someone else.
That’s how you arrive at a message and hierarchy that fit your business and your customers and is strong enough to build from.
On the surface, messaging can feel
like a writing problem.
But the real work isn’t finding better words.
It’s deciding what truly matters—for your customers and in this stage of the business—and leading with that.
I'm Kathleen.
I’ve spent nearly two decades working in and around healthcare—inside large health systems and alongside clinical experts—where clarity, judgment, and precision mattered because the work had real consequences.
I started my career as a journalist, which trained me to ask precise questions that get to the heart of the matter quickly, find the real story beneath the surface, and explain complex things in a way people can actually understand and will read.
That blend of storytelling and strategy still shapes my work today.
I help growing businesses decide what actually matters in their message, then structure it in a way that reflects their business and goals, and how customers really make decisions. The work is grounded in real customer language, buyer psychology, and the realities of a sales cycle—not templates or tactics.
The goal isn’t clever copy.
It’s messaging that holds up in the real world—so your customers, your team, and your business can move forward.
hey there!
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How I can Help
When you need real clarity.
This is for moments when the business is moving, but the message hasn’t quite caught up. You’re rethinking your positioning, launching something new, or stuck in revision cycles.
We step back just enough to get clear on what your buyers actually need to understand, what deserves the lead, and what’s adding noise.
You leave with clarity you can build from—and a conversion page that finally reflects where the business is now, without signing up for a long, open-ended engagement.
🚀 VIP Day
Focused thinking.
Fast progress.
📈 Core Messaging & Conversion Page Intensive
I open this up to two businesses a month when you need something done fast, but it still requires careful thought and strategy.
We meet to dive deep into your business, then the following day, your work has my full attention. It’s not rushed. It’s concentrated. And it’s designed to create momentum quickly.
Insights on MESSAGING & Marketing
💬 The Newsletter
Notes and insights on messaging and business, drawn from my client work, conversations, what I’m reading, and, well, life.
Content Marketing Strategist,
Symphony Talent
“Her work always exceeded my own expectations, as well as our clients.
Through her own expertise, I was also able to learn from her along the way.”
Christine Thorsen
Director of Grant Programs,
Memorial Healthcare System
“Kathleen is ... easygoing, flexible and dependable - and adds pizzazz to each and every project.
I would recommend her expertise for your writing needs without hesitation.”
Christine Heft
Former editor at The Miami Herald
Writer/Editor, Embry-Riddle Aeronautical University
“Kathleen has "it." Talk to her for a few minutes (or less) and you'll see exactly what I mean.
Then HIRE HER.
You will NOT be sorry.”
Jon O’Neill
Real Clients. Real Experiences.
“Kathleen has been a tremendous help to the media relations and branded content team at Jackson Health System for many years. As a writer, journalist, and communications professional, she knows how to create genuine relationships and conduct compassionate interviews, while also telling a beautiful story, whether it’s highlighting our patients or experts.
We’re so proud to work with such a talented writer and storyteller, and we thank her for all her hard work and dedication in helping tell the stories at Jackson!”
Krysten Brenila
Branded Content Manager & Media Relations
Jackson Health System
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